Ordering online & restaurant apps — Why They Are Important
For a restaurant to succeed, what is the most critical factor? How’s the taste? Are the ingredients of premium quality? Is the service better?
While these factors contribute to the success of your business, what matters most nowadays is comfort. Being able to order food anytime and anywhere is very convenient. It is convenient to offer your services at your customers’ doorsteps. It is convenient to enjoy a first-class dining experience in comfort from their couch.
The penetration of online restaurant ordering system in the restaurant industry has grown by 300%. It is impossible to miss out on this trend. As a result of the pandemic, online food ordering systems saw a massive update. Now is the best time to learn how to use online ordering technology in a restaurant.
Restaurants can thrive online in two ways: one way is to list themselves on third-party aggregator platforms, and the other way around is by getting their own in-house online ordering system.
Third-party aggregator platforms have shown over time that they are not the best way to operate and generate revenue for restaurants. When restaurants use their own online ordering system, they will do well.
Delivery orders are increasing faster than ever:
One-third of people want to eat again at restaurants, but one in four say they won’t feel comfortable doing so until they get the COVID-19 vaccine. Right now, people are relying on delivery: the number of people ordering food through a third-party delivery app has increased 25% between 2019 and 2020. They’re not just ordering food online, but they’re demanding more. According to Grubhub, average order sizes were up 20% in 2019 compared to 2018.
Food delivery will continue to grow in the future:
Despite the pandemic’s impact on food delivery, there is a good reason to believe it will not slow once the epidemic is contained. Delivery traffic has grown 300% faster than dine-in traffic since 2014. By 2023, 53.9 million people will use food delivery apps, up from 5.6 million now. Each year, the food delivery industry in the US grows by 20%: by 2020, the market will generate $26 billion in revenue.
Customers and restaurants are harmed when third-party apps interfere with their relationship:
According to well-known information, third-party app aggregators such as Swiggy, Zomato, and Grubhub collect from 25% to 30% in commission per order. Restaurants lose out on profit margins as a result of third-party services, a fact which is known to consumers as well, and 70% choose to order directly from restaurants over third-party services.
Deliveries make customers’ lives easier (87% of Americans who use third-party delivery apps say it simplifies their lives). Nevertheless, third-party delivery apps can complicate the lives of restaurant professionals — 43% of restaurant professionals say they hinder direct relationships between restaurants and customers.
Take your restaurant business to the next level by partnering with Phygital24.
The restaurant mobile ordering system available from Phygital24 is ready-made for your restaurant. Online stores (mobile and web) can be set up instantly.
Phygital24’s restaurant ordering app platform and mobile ordering system offer restaurants around-the-clock support and consulting from a team of dedicated account managers.
Would you like your own food ordering app for restaurants or an online ordering system for grocery stores ? Get in touch with us today.
info@phygital24.com | Phygital24.com
